The results build on previous research, which found that Gen Alphas, while mostly still in middle school, are massively savvy ...

The goal here is to introduce you to names you haven’t heard of, with hopes that you can start a conversation with the young ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

VKS-Kongress 2026 mit Rekordteilnahme, Rentendebatte und Einblicken zu Immobilien, Regulierung und Beratungspraxis.

You the birthday” is popping up in posts on TikTok, in comments sections and more. But what does the Gen Alpha-launched ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label. Stacey Leasca is an ...

We all thought we were the coolest kids on the block once upon a time, but in truth, every generation develops its own habits without realizing how quickly they’ll look outdated. What feels normal or ...

The functional food and beverage market is booming. What was once considered niche has exploded into a full-blown global movement, with momentum building in every market. Now valued at more than ...

While there has been much buzz about Gen Alpha and the group’s potential for beauty, the generation’s defining traits — even for its own members — still remain to be seen. “There’s a lot that we don’t ...

It’s unclear whether Alpha (Mélissa Boros), the title character of the new film from Titane and Raw writer-director Julia Ducournau, is named for her generation. For that matter, Alpha has enough ...

A new study from UCLA finds that Gen Z and Gen Alpha reject outdated portrayals of men, instead preferring representations of “joyful fatherhood.” Gen Z and Alpha reject outdated, hyper-masculine male ...