Artificial Intelligence - Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

Branding - Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...

Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.

Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center. The report was based on ...

Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. Amazon had previously allowed incentivized ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Marketing Strategy - What volume of emails and text messages do people consider to be too much from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the ...

B2B marketers often search for alternative ways to get more organic traffic and breakthrough conversions for business websites. A power page can help. Power pages boost a website's reputation and ...

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...