Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats "designed to be ubiquitous across ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

GroupM is bringing together nearly 20 leading advertisers representing a collective $10 billion in ad spend to reduce carbon emissions from the global media supply chain, per a press release. Dubbed ...

Add Yahoo as a preferred source to see more of our stories on Google. As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program ...

WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections against ad placements on Made For Advertising (MFA) — a.k.a clickbait — websites and ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

NEW YORK—In a new forecast for the 2022 ad market and media landscape, GroupM is forecasting rapid growth for connected TV advertising in 2022 and beyond. But it is also predicting that the U.S. TV ...