Don’t sell it, tell it. Investors don’t want to be treated like customers. Explain how your business works and how it is going to make them money. Every great company starts with a simple question: ...

With summer internships in full swing—and fall career fairs just weeks away—Case Western Reserve University students are introducing themselves to supervisors, mentors and recruiters at lightning ...

You are in an elevator, and a friend introduces you to someone who could be an ideal new client for your business. He asks you that inevitable question: “What is it that you do?" This is it. The ...

These entrepreneurs all appeared on our show Elevator Pitch, which challenges contestants to wow a panel of investors in 60 ...

It’s one of the most time-honoured pieces of career advice: Have a strong elevator pitch. When asked “What do you do?”, be able to tell someone exactly who you are and what you do in 30 to 60 seconds.

Synopsis: This is your guide to building your elevator pitch and personal story for any business event, whether it be an interview, a coffee chat, or even at a career fair. When I took a step into the ...