Rwazi, a leading hyperlocal market intelligence platform catering to organizations worldwide, has launched its groundbreaking consumer insights tool, Lumora. It developed this cutting-edge tool to ...

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

The CivicScience Consumer Financial Health Index (CFHI) provides insight into this constantly evolving arena, helping clients ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

LONDON--(BUSINESS WIRE)--Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna HarmonAIze Personas. This breakthrough technology ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the first release in a series of insights, and expert commentary to guide brands and retailers ...

I often get asked how CR decides what to test, what to write about, or what corporate over-reaches to investigate. Well, one way we keep our finger on the pulse of the consumer marketplace is by ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

Kerry Group takes consumer insights seriously. To ensure innovation aligns with consumer demand, the taste and nutrition company leverages a suite of insight tools: ranging from trendspotting with AI, ...