This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

In an era where entertainment and advertising blend seamlessly across social platforms, TRNDY Social has emerged as the quiet engine driving some of the most recognizable celebrity campaigns online.

Americans cannot agree on whether celebrity appearances in Super Bowl commercials justify the astronomical costs brands pay to secure star power, according to new Harris Poll research examining how ...

In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...

An overwhelming majority of surveyed Americans age 21-plus were not positively or negatively influenced by celebrity endorsements, though nearly half of gamblers said celebrities make brands seem less ...

Welcome back to the Celebrity Bowl, 2026 edition, starring Adrien Brody, Emma Stone, Serena Williams, George Clooney, and others, across ads for brands like TurboTax, Squarespace, Ro, and Grubhub… and ...