The 2026 Milan-Cortina Winter Olympics became the most-watched Winter Games in the U.S. since 2014, with 23.5 million average viewers — a 96% increase from Beijing 2022.

The 2026 Milan Cortina Winter Olympics dominated TV and streaming ratings across NBC's platforms. Here's the breakdown.

The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making them the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago. NBCUniversal said the average includes combined audiences on NBC,

Warner Bros. Discovery reported record-breaking streaming performance for the Milano-Cortina 2026 Olympic Winter Games, with the company posting triple-digit growth across its HBO Max and Discovery+ platforms compared to the Beijing 2022 Games.

The 2026 Winter Olympics was the most-watched Winter Games since the 2014 Sochi Winter Olympics, NBC said Monday. (AP)

Many wondered four years ago if NBC’s 2014 decision to secure U.S. media rights to the Olympics through 2032 for $7.75 billion was a bad business deal. With NBC having its most-watched Winter Games in 12 years,

BBC Sport’s coverage of the Winter Olympic Games 2026 has achieved its largest overall audience consumption ever, with a record-breaking surge in streaming of the Games driving audience figures to new heights.